IMPORTANT: To offer our services at discounted rates we have procedures in place to ensure accurate colour reproduction, quality, speedy turnover and delivery - this is to eliminate wasted time for both you and us going back and forward. For this reason any job which doesn't follow these procedures may incur additional fees as you can understand.
If Supplying artwork please follow these general printer specs!
These are very commonly used specs used by most printers to produce high quality reproduction.
- PREFERED BEST FORMAT IS PDF.
- Other options JPG, TIFF
- All colours in CMYK (NOT RGB)
- All images are 300dpi at 100% size for best quality
- All fonts converted to outlines/curves.
- Make sure all artwork includes 3mm extra bleed than the size of chosen card.
The 3mm bleed around edges will not be seen and will be cut off. (Read below for more info).
- Email artwork to: email@example.com
You can download base templates for most graphic programs here.
If any questions please contact us
PLEASE NOTE: We send final proofs to clients for checking and sign off prior to printing.
Tips & COMMON ISSUES
WHAT IS BLEED?
If you have images or a background colour that bleeds off the end of the card edges it is VERY IMPORTANT that you make your artwork go beyond the finished trimmed size so when we cut your cards it doesn't leave any white spaces. For example, if the finished card size is 90mm x 54mm. Your artwork should include an extra 3mm on all around edges- so your artwork will be 96mm x 60mm.
WHAT IS A PRINT SAFE AREA? = MARGIN
As a general rule you should keep any visual readable infomation at least 3mm INSIDE the final cut size. If you want rounded corners then allow extra room on the corners that you want cut rounded.
GETTING THE BEST SHARP QUALITY PRINT
WE CAN ONLY PRINT WHAT YOU GIVE US - GOOD and BAD!
Most artwork includes both the use of TEXT and IMAGES and assembled and formated in a graphic software program.
- IMAGES are called 'Bitmaps' and are made of square pixels (all printers refer to the resolution as DPI = dots per inch) = the more pixels the more detail and better the print. 300dpi is the best, any higher DPI doesn't show any visual benefit - but just makes the file size much bigger.
It may look OK on your computer at home or when you print it on you printer but when going to press images NEEDS to be no less than 300DPI (Dots per inch) at that finished print size to ensure the finest quality. So always get good images from the start. Don't get a low 72dpi image off the internet for example and then open Photoshop and just change the DPI (this is called "up-sizing") - it will only make the image blurry. But you CAN get a bigger image and reduce it "down-sizing" it to the size you want and change to 300DPI.
- TEXT/FONTS AND SAVING YOUR WORK
As you can see from the above image that it is best to send text as VECTOR artwork (pdf, eps) instead of Bitmap (jpeg, tiff, psd) especially on small type. To do this all you have to do is save your artwork as a PDF from your graphics software. Rember to convert the type to outlines or curves as mentioned below about fonts. This will convert the font to an object and will print sharp no matter what size.
WHAT ABOUT FONTS?
As you can understand, there are millions of fonts and type syles available - free and commercial - if you send your artwork with a unique font in it - If we don't have that font it will not show. THE SOLUTION - The best method is to supply your artwork as a PDF - This actually embeds your font in the file then we can handle from there. Another way is if you use a graphic program then there will be the ability to convert fonts to curves or outlines - this basically turns any fonts to an graphic object = not font issues.
WHAT ABOUT COLOUR MATCHING?
Colour printing is made of 4 colours - CMYK (Cyan, Magenta, Yellow, Black) that when combined and overlapped produce the final photographic and wide colour range. This is how colour magazines and brochures are printed.
Some people that do their own artwork use their computer which uses RGB (Red, Green, Blue) to create the colours. This is where colour matching and mistakes happen because we have to convert all supplied artwork to CMYK so it can be printed by a colour printer.
To put simply - RGB is light shining through your monitor and shows colour brighter and different than printed in CMYK - ink on card. These are 2 different colour spectrums and so you CAN NOT get the same colours in CMYK as in RGB so there is going to have to be some compromises.
As RGB colours should only be used for website and computer graphics and not for things that go to professional printing because there are some colours that do not reproduce correctly when converted. So RGB colours in artwork have to be converted to CMYK colours. If you supply RGB artwork, we will convert it to CMYK which will match it to the closest colour matching available and we will sent you a proof.
GETTING THE BEST "BLACK"
If you have a large area that you want solid black - we recommend using this CMYK breakdown - 40% Cyan, 40%Magenta, 40%Yellow, 100% Black . But be warned...
There are a few other techniques which have bad side affects.
"RGB Black" = 000 - don't use black which when converted to CMYK makes the black out of all 4 colours the result is a less dense black in solid areas.
Don't use 100% of each colour - this may seem like a "good idea" but this will be rejected (like most printing houses) because of TOO MUCH INK DOWN and has NO VISUAL DIFFERENCE than the 40, 40, 40, 100 combination as shown above. FOR TEXT or FINE LINES 100% black is fine VISUALLY (because it is fine areas) but for solid areas and backgrounds then the rich black applies.
HOW TO SEND FILE?
The best way - most computers and programs will enable you to SAVE AS A PDF - just ensure that it saves the file with the best or highest quality settings or it may down-size your images to low quality so the the file size is low. The next thing would be send the raw file and we will look at it. Another common way is to send artwork as a high quality image JPG.
SOME GREAT READING
The Psychology of Colors in Marketing and Branding
The psychology of colors and their effect is one of the most interesting and controversial aspects of marketing. The depth of the analysis has always been a problem. Color theory is a very complex topic with many nuances..... Read full article
COLOUR WHEEL FOR CHOOSING COLOURS
Create color schemes with the color wheel or browse thousands of color combinations: Visit https://color.adobe.com/create/color-wheel/